Maintaining nutrient intake with Similac growing-up milk #ad

This week we’ve been trying Simillac toddler growing-up milk in partnership with Britmums – Taylor was exclusively breastfed until we began weaning with solids at 7 months. 

22 months on he still nurses in the morning and before bed, we’re in the process of weaning him off of this and introducing alternatives. He will drink cows milk throughout the day but I sometimes feel he’s not getting the same nutrients, especially on days when he doesn’t eat a lot; He can be fussy and agreed to give this a go.

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Similac is a palm oil-free range of baby and toddler milks, which provide key nutrients to support your baby’s growth and development, with omega 3 & 6, vitamins A, C, and D, calcium and iron. Similac is made by Abbott who, for over 90 years, have been helping mums around the world nourish their babies.

Taylor accepted Similac although I can’t deny he wasn’t sure at first. He’s most familiar with breastmilk and cows milk. We did try formula alongside expressing as I returned to work.

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Preparing the milk was easy; Considering we didn’t use formula when he was a baby preparing powdered milk isn’t something I’ve done very often. 

Growing-up milk provides key nutrients that cows milk cannot provide it supports growth and development. I find it reassuring at times when Taylor isn’t well. Especially whilst weaning.

Similac comes in a metal tin like most powdered milks. It is also sealed so you can be sure it hasn’t been tampered with. The design on the packaging has a mature feel to it in comparison to other brands and gives an almost medical feel with the colouring and strong brand presence.

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I would recommend Similac growing-up milk to parents looking for reassurance that their toddlers are getting enough nutrients, if formula is something you use on a regular basis.

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Important notice: Breastfeeding is best for babies and is recommended for as long as possible during infancy. Breastfeeding provides many benefits to both mother and baby. It is difficult to reverse the decision not to breastfeed. We recommend that you speak to your healthcare professional for advice on how to feed your baby.

I have been sponsored by Similac to try Similac Follow On Milk/Growing Up Milk and write about it on my blog. All opinions are my own.

join-the-conversation
  • Lottie

    Shocking that formula manufacturers are working hard to protect their multi-million pound industry targeting parents via sponsored blogs like this.

    You call it follow on milk whilst the picture shows growing up milk, two different products, which are you reviewing?

    Their growing up milk had 8mg of iron per 1 litre, linked to poorer neurological outcome compared to from birth formula or breastmilk: http://jamanetwork.com/journals/jamapediatrics/fullarticle/1107714

    Tins containing aluminium also contaminate follow on milk, despite the repeat guidance to stop, those caring manufacturers don’t want the extra cost: Burrell and Exley BMC Pediatrics 2010 10:63 doi:10.1186/1471-2431-10-63

    Similac have won awards for their manipulation of mothers though so don’t feel bad they duped you too. They won an Effie for their last effort:

    ““The challenge: With births trending down and breastfeeding increasing, the baby formula category was declining. This with increased competition has made growth difficult for Similac. Success required creating a unique connection with moms. ….

    The results: The effort touched a nerve with millions of moms leading to the highest brand consideration in years and a lift in sales. “The Sisterhood of Motherhood” campaign spread positivity, showing there’s no correct way of parenting and has proved a hit with consumers. The work has picked up attention on social media with millions of views/shares. But most importantly, we made a parody powder formula product relevant to new millennial moms, which was no easy task. “

    Of course follow on formula was only invented because of the ban on advertising first milks, not be side it’s better for baby, but hopefully someone may gift you a copy of the new politics of breastfeeding why it matters range for Xmas…

  • Lyndsey O’Halloran

    Erin has been drinking the Follow On Milk for a little while now and loves it.

  • CorneliusBlog

    The milk is fab and it is always so good to have an alternative for them 🙂

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